Apply concepts learned in a final team project and create your own digital strategy when you return to work.Discuss trending topics and technologies to understand the impact of AI, cookies, data, privacy to understand the impact on the industry.Expand your definition of ROI to better understand relevant metrics and a measurement framework that can drive meaningful results.Assess the capabilities of your internal teams to determine appetite and readiness for digital transformation.Understand how to evaluate and manage vendors from influencers to agency partners.Develop an approach to digital marketing that breaks up groupthink and aligns departments around a common vision.Examine how companies use data, analytics, and activation tactics to target customers and learn how to incorporate them creatively in your own organization.Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.Participants will depart feeling prepared to initiate new digital programs for their organizations. The week will culminate in a final team presentation where participants present their digital strategies and hear their colleagues’ feedback. You’ll learn how to apply current and emerging tactics through a mix of lecture, video, case studies, articles, and interactive group activities. This highly interactive program will teach you successful digital marketing strategies.
To lead in the digital marketing space, marketing leaders must understand their customers’ changing preferences and journeys, develop data-driven plans that meet their organization’s business objectives, assess tools and vendor partners, and establish the business case to gain support from the c-suite. As technologies continue to evolve and disrupt the way consumers engage with brands, marketers must implement strategies to stay relevant and responsive. Digital Marketing strategy relies on a complex set of skills, from communications and content to data and analytics.
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